"Dating back to his time watching The Jetsons as a child, New Jersey lawyer Richard Grungo Jr. has been fascinated by depictions of the role that new technologies may play in the way that we live our future lives.
In more recent years, his imagination has been captured by the possibilities offered by virtual reality, including the virtual universe featured in the 2018 film Ready Player One.
And with the continued growth of digital worlds featuring attributes of the real world, including 3D virtual spaces located in the so-called metaverse, Grungo thinks that the future is “really here now.”
As a result, Grungo Colarulo, based in Cherry Hill, New Jersey, and with offices also in Philadelphia; Medford, New Jersey; and Hamilton Square, New Jersey, recently launched an office in an online metaverse world known as Decentraland.
Grungo, a founding partner, says the personal-injury-focused firm wants to get a jump-start on competitors in a realm in which the lines between the real world and the virtual world are blurred.
“I think that there’s going to be an opportunity to connect, collaborate, transact, perform, argue, advertise and create like never before in history,” he says.
“The sooner you get there, the sooner you put boots on the ground and start experimenting, the sooner you can start being effective there,” Grungo adds.
The metaverse comprises several elements of technology, including virtual reality, augmented reality and video featuring users who “live” within a digital universe, according to USA Today.
This article was originally posted in the ABA Journal.
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