" Google LLC‘s expansion of its “Gemini” AI brand into hardware products infringes a decades-old trademark registration, a speakers and headphones company said in a new complaint.

P2B Trading Co. argued using “Gemini” to market Google’s AI-powered speakers will subsume its longstanding brand, leaving consumers linking its products to Google, it said in a complaint filed Thursday in the US District Court for the Middle District of Florida. It said Google last year promised it “has no plans to use Gemini” for audio equipment and software, but then began using Gemini in speaker and headphone marketing and two weeks ago ..."

 

Read more here..

This article was originally published in Bloomberg Law.